A subset of artificial intelligence (AI), machine learning (ML) is the area of computational science that focuses on analyzing and interpreting patterns and structures in data to enable learning, reasoning, and decision making outside of human interaction. Simply put, machine learning allows the user to feed a computer algorithm an immense amount of data and have the computer analyze and make data-driven recommendations and decisions based on only the input data. If any corrections are identified, the algorithm can incorporate that information to improve its future decision making. In the past decade, machine learning has given us self-driving cars, practical speech recognition, effective web search, and a vastly improved understanding of the human genome. Machine learning is so pervasive today that you probably use it dozens of times a day without knowing it.
Data is the lifeblood of all business. Data-driven decisions increasingly make the difference between keeping up with competition or falling further behind. Machine learning can be the key to unlocking the value of corporate and customer data and enacting decisions that keep a company ahead of the competition.